Dipl.-Kffr. Miriam Lohrmann

Research Associate 
Phone +49 (0) 7131 645636-819
E-Mail miriam.lohrmann@remove-this.ggs.de

Research Interests

Marketing in New Ventures

Curriculum Vitae/Professional Experience

Professional Experience

  • 11/2014 - present: Research Associate at the German Graduate School of Management and Law in Heilbronn
  • 09/2012 - 02/2014: Student assistant in the marketing department at Hilti Deutschland AG in Kaufering
  • 07/2011 - 10/2011: Internship in the sales department at Wieland-Werke AG in Ulm
  • 03/2009 - 04/2009: Internship in the controlling department at SWU Stadtwerke Ulm/Neu-Ulm GmbH

Education

  • 10/2016 - present: External doctoral candidate at the Europa-Universität Viadrina Frankfurt (Oder)
  • 10/2007 - 09/2014: Graduate degree in information-oriented business administration at the University of Augsburg (Cluster: Strategy & Information; Emphases: Marketing, Market Research and Statistics; thesis topic: The Effect of Customer Co-Creation on Product Evaluations in the Case of Extraordinary Product Designs - An Empirical Study)
  • 09/2010 - 07/2011: Overseas study of business administration at the Università degli Studi di Macerata (Italy)

Memberships

  • EMAC - EUROPEAN MARKETING ACADEMY

Conference Presentations

  • Cénophat, S., & Lohrmann, M. 2018. Industry informality and marketing channel innovation effects on sales performance: A multilevel modelling. Presented at the 40th ISMS Marketing Science Conference, Philadelphia, USA.
  • Lohrmann, M., & Bayón, T. 2018. User designed products and their value to new ventures. Presented at the 40th ISMS Marketing Science Conference, Philadelphia, USA.
  • Lohrmann, M., Bayón, T., & Eisend, M. 2017. Development of a scale to measure customer cognitive legitimacy. Presented at the 46th EMAC Annual Conference, Groningen, Netherlands.
  • Lohrmann, M., Bayón, T., & Eisend, M. 2017. User designed products and new venture success. Presented at the 39th ISMS Marketing Science Conference, Los Angeles, USA.
  • Lohrmann, M., & Bayón, T. 2016. Scale development: Customer perceived cognitive legitimacy. Presented at the 38th ISMS Marketing Science Conference, Shanghai, China.