Prof. Dr. Alexandra von Bismarck

Professor of German and European Business Law, Intellectual Property and IT-Law
Phone +49 (0) 7131 645636-29

Research Interests

National and International Trademark Law, Domain and Design Law, Unfair Competition Law

Curriculum Vitae/Professional Experience

  • 06/2007 to present: Attorney for Intellectual Property Law (IP), Head of Trademarks Germany Field Fisher Waterhouse Deutschland LLP, Hamburg
  • 04/1999–2007: Attorney for IP and Competition Law, Harmsen.Utescher
  • 08/1997–04/1999: Attorney for Trade, Business, Family and Labour Law, Dr. Purrucker & Partner


  • University of Constance (Doctorate 1998)
  • Oberlandesgericht Stuttgart (Second State Examination 1996)
  • Landgericht Konstanz (First State Examination 1994)
  • Universities of Lausanne and Genf, Switzerland (1990 to 1991)
  • University of Constance (1988 to 1990) and (1991 to 1994)


  • INTA (International Trade Mark Association)
  • ECTA (European Community Trade Mark Association)
  • Member of ECTA-Harmonisation Committee and active in ECTA-Management
  • GRUR (German Association for the Protection of Intellectual Property)
  • DAJV (German-American Lawyers Association)
  • DAV (German Lawyers Association)

Area of Legal Practice

Alexandra von Bismarck serves as a consultant to national and international media, manufacturing, retail/wholesale and finance enterprises in all aspects of trademark law as well as related legal areas including domain, design, and competition law. She protects, monitors, and defends brands.