International Summer Academy, 7–12 July 2014
The week-long course is taught by a team of GGS faculty and guest lecturers from companies and civic institutions. Company visits in the Heilbronn-Franken region of Germany and presentations by business and community leaders will deepen students` appreciation of the economic environment and the cultural context surrounding Germany‘s Mittelstand companies. There are six days of teaching, comprising 48 hours divided into twelve half-day sessions at least. Each session typically consists of a combination of lecture by a GGS faculty member, company visit, and presentations by guest speakers. Students are able to earn up to 6 ECTS-Credits. The language of instruction is English.
Mittelstand Companies and Their Economic and Societal Context
- Introduction to Germany’s Mittelstand Companies
- The Role of Mittelstand Companies in German Society
- Doing Business in Europe
- German Vocational Education: Developing Talent for Mittelstand Companies
- Legal Framework of Doing Business in Germany
- Medium-Sized Companies Around the World
The Internal Workings of Mittelstand Companies
- Strategic Management in Mittelstand Companies
- Marketing in Mittelstand Companies
- Human Resource Management in Mittelstand Companies
- Innovation Management in Mittelstand Companies
- Being an Expat in Germany
An extensive social and cultural programme complements our academic curriculum.
- City Tour of Stuttgart: We will visit Stuttgart, the capital of the state of Baden-Württemberg. A bus will take us on a business-themed tour of Stuttgart. We will visit the original Bosch factory site and the location where the world´s first motorbike appeared in 1885.
- Mercedes-Benz Museum: The history of the modern automobile comes to life in this stunning museum. Here we will learn about the historic significance of car production for the Mittelstand economy.
- River-Boat-Party: Against the backdrop of steep vineyards and hill-top castles along the shore of the Neckar river, we will sip on cocktails, enjoy German party-food, and socialize with GGS students, faculty, alumni and staff.
- Regional Cuisine: Throughout the programme, we will explore the different dining options available to the people of the region including company cafeterias, rustic wine taverns and brew pubs, and fine dining restaurants.
- Current enrollment in an MBAprogramme or other master's level business programme (e.g., M.A. in Management, MSc in Management)
- At least 2 years of work experience
- Proof of Level B2 English language proficiency (Common European Framework)
- Regular: 1,490 EUR
- Students from partner schools: 705 EUR
- GGS students: 705 € (incl. hotel) and 255 € (excl. hotel)
The course fee includes tuition, 7 nights in a single room in a standard hotel, meals and local transportation. Students are expected to cover their own way to and from Heilbronn, Germany.
Please contact Constanze Wagenblast if you have any questions or by 23 March 2014 to register.
Download folder of the 4th Summer Academy here.